An Orrery consultant partnered with a function executive responsible for brick-and-mortar points of sales of a German carmaker brand. Following the COVID-19 pandemic, market studies have shown the consumer preferences for buying vehicles have shifted towards a more proactive, educated and digital stance.

The client, wishing to keep its position as one of Europe’s Top 3 carmakers in terms of sales, required an overhaul of its point of sale (PoS) process guidelines, which would then be distributed to the operators of their brick-and-mortar sale locations functuoning under a franchise deal. Orrery and client stakeholders in tandem revised the current PoS guidelines in context of Orrery-supplied market analysis, and produced a set of succession processes which Orrery then helped roll out through workshops on physical PoS locations.

Since the engagement coincided with a roll-out of the brand onto several new markets, these workshops included teaching these processes to new employees in several new markets in Middle East and Oceania.

An Orrery consultant partnered with a function executive responsible for flagship digital products that the client offers to its customers. These products allow customers to design and configure BTO vehicles, filter through and locate vehicles in stock, and get recommendations of best vehicle offers based on their intended use case.

Orrery led activities to build product business cases backed by complex market and competitive analyses, secure budget from our client stakeholder’s superiors and approval from departments in charge of technical developent, create technical project definitions within SAFe Project Portfolio framework, oversee technical product development and coordinate with client‘s board members and B-1 leadership when a change was sufficiently high profile to warrant their buy-in.

In the end, our consultant delivered an end-to-end design of 4 flagship client-facing digital products and oversaw the products’ technical development and market focus testing.